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After dusting off the cobwebs earlier this year, adidas Originals continues the revival of their coveted European City Series, this time reissuing the London OG.

It’s a hot topic amongst adidas collectors which of the brand’s City Series collections sit at the top of the list, but more often than not it’s the European collection that has fans trawling through thrift stores and forums to try and find that limited-edition release from the series.

Introduced throughout the 1970s/early 1980s, adidas Originals’ European City Series chronicled 24 cities throughout Europe, with each commemorative shoe characterised of by its own unique colourway. adidas recently revived the collection earlier in 2019, and now they’ve unearthed yet another ‘70s classic that lifts its name from England’s capital city.

A 1-to-1 reissue of the original, the classic silhouette returns in its iconic red and black makeup that first appeared during the late ‘70s. Serrated leather three stripes adorn the sidewalls and the brand’s famed Trefoil logo neatly decorates the lateral side. Below, the pair is rounded off in classic fashion with a gum rubber outsole.

The adidas Originals London OG will be available via the size? Previews App and in size? stores on Saturday 6th July, priced at £85 and available in both men’s and women’s sizes.

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