New Balance 990v5 Made in USA
Performance running shoes have a way of evolving with every advancement in the world of technology. Adjustments to midsole density help to improve cushioning when out running the roads, thinner but stronger materials forming uppers help to reduce weight and reduce the feeling of running with breeze-blocks attached to your feet.
New Balance introduced the first 990 instalment way back in 1982 and sat on the top-tier of the brand’s roster of running products. At the time of its release, it boasted a pretty hefty price tag for the era, a detail that highlighted New Balance’s commitment to making the best product possible, in the best way possible. For 37 years now, every new iteration of the 990 has been cut and assembled in the brand’s home-turf Lawrence Factory, and the Made in USA products are always some of the most valued and sought-after releases, much like their UK counterparts from the Flimby Factory.
For this latest update, the New Balance 990v5 boasts a new TPU power strap for additional structural support around the ankle area, and a premium pigskin suede upper accented with reflective underlay panels. The first version to hit shelves this year comes in the brand’s signature shade of slate grey. These trait releases have followed for decades now, showcasing just how good the shoes are without the need of having to throw myriad colours across the whole silhouette.
The New Balance 990v5 will be available at size? on Saturday 4th May, priced at £180. Stay tuned later this week when we’ll be giving you an exclusive look behind the scenes of the Lawrence Factory in Boston to show you just how the New Balance 990v5 is made.
In the meantime, shop our full selection of New Balance online at size? now.
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