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Nike have been no stranger to innovation throughout the decades. Those of you who are old enough to remember, the Air Max 1 introduced visible Air units into footwear design 30 years ago, while the technological developments in more recent decades saw the introduction of groundbreaking cushioning concepts, such as the recently released 270 and VaporMax series. Now, with the introduction of the 720, Nike has set a new benchmark for lifestyle design once more, delivering a silhouette which takes comfort to a whole new level.

Nike’s Air Max 720 coins its name from its innovative midsole, stemming from the idea that the Air Unit is visible both horizontally and vertically. The style features Nike’s first full-length lifestyle Air Max unit, and the data-driven shoe was developed by monitoring the steps of commuters in major cities using motion-sensor technology. However its design was actually inspired by the movement of energy in different natural wonders, and this is reflected within each iteration’s distinctive colourway.

The 720’s predecessor, the 270, registered at a 32mm high, which was formerly the brand’s tallest ever heel bag. The 720 raises the bar by elevating the Air unit to 38mm, and by doing so, delivers the springiest silhouette Nike has ever manufactured. The brand’s largest heel unit also provides the biggest heel volume displacement. This maximises the 720’s cushioning abilities even further, and with its 360-degree profile, provides cradle-like structure for your foot.

Nike’s ethos is that there should be no compromise between reducing their environmental footprint while continuing to improve athletes performance. With the production of Nike Air focused on delivering a more sustainable future for athletes, the 720 is environmentally conscious, arriving with a composition of at least 75% recycled manufacturing waste.

The latest editions take their inspiration from a selection of Earth’s natural phenomena. These ‘Total Eclipse, ‘Sunset’, ‘Pink Sea’, ‘Green Carbon’ and ‘Triple Black’ iterations are wrapped in sleek gradient colourways and soft, breathable mesh, while “720” branding is emblazoned onto the heel counter. Underfoot, Nike’s tallest ever midsole ensures comfort with each step.

The latest iterations of the Nike Air Max 720 will be available via the size? Previews App and in size? stores on Friday 28th February, priced at £155 and available in both men’s and women’s sizes.

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