Originally launched back in 1990, New Balance’s 997 hit the shelves with a myriad of technical and visual innovations, subsequently leading the silhouette to becoming one of the brand’s all-time cult classics.

This season, the latest 997H iteration delivers a new model into the classic 997 series, this time with a more accessible price point than their “Made In The USA” counterpart. Launching in a plethora of colourways, the throwback runners are cut from a blend of suede, synthetic leather and mesh, for a lightweight and breathable ride; finished with the brand’s Ground Contact EVA (GCEVA) midsole construction. This cushioning technology means that foam is injected into the sole of the shoe rather than layered, ensuring heightened levels of shock-absorption.

The New Balance 997H launching online via the size? website and in size? stores on Saturday 2nd February priced at £75.

You can also take a look at our latest collection of New Balance online and in size? stores now.

Last night we headed down to London to take a closer look at the New Balance 997H, which launches here at size? next week. The event took place at the ‘Runaway’ Pub, a fictional British Public House transformed for the event from an empty shop unit.

Filled with a crowd of NB obsessives, the pub was fitted out with traditional gaudy carpets, barstools and a jukebox which turned out to be a ‘secret door’ which led downstairs to an archive exhibition of New Balance 997’s, showcasing the evolution of the silhouette from the 90’s to 2019.

Mid-way through the evening a panel including New Balance Gallery’s Thomas Lindie and New Balance designer Sam Pearce took centre stage, discussing the idea behind the 997H and the extensive history behind the original shoes themselves.