Traditionally, the name ‘Fred Perry’ instantly conjures up very smart, casual wear usually associated culturally with the casual and skinhead movements of the ’80s. Launching in 1952 by sports icon and brand namesake, the first product was a clean white polo shirt that Fred Perry created off his own back, which blurred the lines between on and off court wear. Decades later the range evolved to include smoothly pressed polo’s, checked button-ups and Harrington jackets which now form the backbone of a lot of their essential collections.
Fred Perry’s always found itself involved within the music scene in one form or another. Throughout the 90’s it transitioned across genres throughout the late ’90s/early noughties dance music, sitting alongside similar labels of the time on a myriad of different wearers. The larger logo pieces began to take prominence for the ‘sportswear’ orientated looks, with the iconic ‘Laurel Wreath’ and serif typography spanning across the chest.
Fred Perry’s SS19 collection takes you back to the ‘90s with a host of decade-defining designs. Within the selection, there’s the Borg fleece – which comes decorated with a woollen brand applique to the sleeve. Colour-blocked striped polo shirts have also been unearthed from the archive, boasting stripes of various sizes from shirt to shirt, while a ’90s training gear inspired sweatshirt is characterised by embroidered arch branding to the chest.
The latest Fred Perry collection is available online and in selected size? stores now.