Napapijri AW18 ‘Tribe’ Collection
Napapijri. Taking their name from the Finnish word for Arctic Circle, Napapijri was established in Aosta, a town within the Italian region of the Alps: the perfect setting for a label who would go on to produce such premium outerwear. As a brand, Napapijri originally started life in 1987 as a travel bag manufacturer, creating waxed canvas duffel bags. The ‘Bering’ bag (as is it was originally named), is still produced by the brand and features within their contemporary ranges. Through the 90s, Napapijri evolved and started producing casual sportswear to sit alongside their line of premium accessories. During this time, the brand introduced the now iconic ‘Skidoo’ and ‘Rainforest’ jackets to their range. Over the years, Napapijri’s philosophy hasn’t changed, with form and function at the forefront of all their capsules. Each of their collections has been inspired by extreme landscapes that surrounds them. A celebration of genderless fashion, the latest ‘Tribe’ collection references the brands 90s heritage, with oversized and boxier cuts on classic pieces. As you’d expect from Napapijri, the collection is full of technical garments and statement pieces as wearable up a mountain as they are on the streets. Within the range are staple, ever-presents in iconic Rainforest and Skidoo jackets, alongside curly textured fleeces in the brands seasonal, signature colours of vibrant yellow and purple, which are joined by classic black options. The rest of the range consists of essential apparel pieces in the form of half-zip sweats, hoodies, sweatshirts, joggers and tees. The Napapijri range is available online and in selected size? stores now, with prices ranging from £35-£250.