Nike ACG Apparel Lookbook
Nike’s fabled ACG collection is back to spread the mantra to a new generation; ‘All Conditions means, ALL Conditions!’ More recently seen as a technical, limited edition Nikelab initiative, ACG is commonly recognised for its dedication in protecting the wearer against all elements; Technical garb that utilises the latest and greatest in outdoor technology to keep you dry, secure, and away from harm. ACG was first popularised in the late 80's/early 90's after Nike realised their running shoes just weren’t cut out for hours of trekking across mountain ridges in the sun and rain. More needed to be done to ensure the wearer felt comfortable in an outdoor environment without having to worry about whether or not their kit was up to par. Shoes in the early 80's (pre ACG branding) that encompassed the outdoor mentality were the Lava Dome, Lava High, and Magma, a trio that came in low to high varieties dependent on the users preference. A vibrant colour palette would also sit tightly alongside deep brown suede, thick sponged mesh or hard wearing leather. Outerwear followed a similar suit, GoreTex and other breathable, functional materials were implemented into multi pocket jackets that let the wear take control of their environment. Saturated hues were aligned with the footwear, and strikingly memorable combinations iconic jackets that are few and far between to track down nowadays. We’re personally biased with a bit of a penchant for anything ACG related (as you may have seen in some of our previous Nike projects over the years) so we’re glad it’s making a return in it’s truest form. The first drop includes a technical overhead jacket, sweatshirts complete with 90’s style ‘puffy ink’ prints, and t-shirts that mix and match colours found across the collection and feature the bold triangle branding. The Nike ACG Apparel Collection will be available online and in selected size? stores on Friday 1st of June, with prices ranging from £35 - £120.