adidas Originals DEERUPT
adidas Originals took over the Louvre Palace to showcase their brand-new DEERUPT. Introducing the ‘disruptively simple’ silhouette to guests from across Europe, the event displayed the shoe’s innovative features and explored the inspiration behind its daring aesthetics. Enthused equally by urban planning, architecture and natural phenomena, the DEERUPT prides itself on its geometric profile. The netted mesh that envelopes the entirety of the shoe was first seen on the brand’s 1979 Marathon, and was introduced to enhance compression and rebound within the midsole. This started a rippling effect within the brand as additional models like the New York and the Atlanta were also infused with this webbed treatment. The sampling process of the Deerupt nearly reached three figures with every detail meticulously considered, right down to how the shoe appeared on Instagram. In the end, the team opted for a toe-down design to coincide with the general aesthetics of an Instagram picture where a person’s foot is often planted down to the ground. The collapsible, runner-inspired trainer is swathed in varying textures, with lightweight knitted uppers being overlaid with the instantly recognisable netted mesh. Daring in its design, the shoe banishes the brand’s signature three-stripe detailing and instead incorporates a suede heel tag and a medial heel patch. Inside, strategically placed foam pockets are moulded into the shoe’s interior to lock in the foot for supportive cushioning. The adidas Originals DEERUPT is available online and in all size? stores now, priced at £80.