PUMA Basket Heart Launch Event Recap

size? for Women were invited down to celebrate the launch of the PUMA Basket Heart on Thursday evening in Shoreditch. Featuring the elements of a classic updated with a feminine twist, the Basket Heart is a continuation of PUMA’s impressive efforts to dominate the female sportswear industry throughout 2016.

Upon arrival guests were treated to food and drink, while listening to a short talk introducing PUMA’s “Do You” campaign, which aims to inspire women across the globe to be confident in their abilities and express their individuality. Guests were then asked to take a polaroid photo and write their aspirations for 2017 on the front, before pinning it to the wall. Following this, there was a hair braiding session and a nail bar to continue the feminine theme, and a photobooth to capture a snap from the evening.

The Basket Heart takes a classic trainer from PUMA and, with the addition of the bow laces and a high gloss patent finish, gives it a modern upgrade for women. Check out the Basket Heart and the latest from PUMA for women online now at size?.