The next installment of our exclusive Re/Cut series with Reebok see us take on the marathon conquering London in two autumnal colourways.
Vintage running shoes are always intriguing things for us to talk about. The technological limitations of both the 70's and 80's restricted how innovative you could make your products, material availability and production techniques were nowhere near as advanced as what we take for granted in the present day. Reebok's running division during the 1980's kicked off with the introduction of the Aztec. Victory G and Classic Leather, and even in that short space of time you can see the rapid development in design.
1984 saw the release of the London, a thoroughly British runner that symbolised the brands heritage in the UK through it's use of red, white and blue. Something of an oddity at the time, a peculiar design detail of the London included asymmetric colour blocking on it's heeltabs, one being red, and the other blue. Perhaps a weapon of sorts to distract the 2nd place runner coming up hot on your heels? One event that the London is infamous for is carrying British runner Steve Jones to victory in the Chicago Marathon back in 1984, taking home a new World Record in the process!
Our rendition of the Reebok London takes on an autumnal theme in contrast to it's original patriotic colourway. Keeping the material selection as close to the original as possible, we've incorporated a suede and nylon combination to pay homage to that great decade of running shoes, and kept a similar theme with the colour blocking arrangement.
Both colourways of the size? Exclusive Reebok Re/Cut London
are available online and in size? stores now.