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Launching back in the mid 90’s as a side project to Duffer of St. George, the ethos behind Yogi is one brought about by the need to create a product of high quality. Yogi’s product is handmade in Portugal at a specialist moccasin factory, making use of some of the highest quality materials and production techniques available. Inspired by Earth Shoes and the ‘Soul Boys’ of the 70’s, they used a design technique called ‘Negative Heel’, whereby the heel area sits slightly lower than the rest of the foot. This method of build promotes proper alignment of the spine when walking and works with the foots natural motion to improve posture, imitating the way you would naturally walk on earth or sand.

Our current selection of Yogi product includes a wide range of styles, all with the same smart, casual mentality in mind when being created. We currently stock four different styles, with each one retaining a different personality trait to the next. Take a look at the differences below, and find the current Yogi collection available online and in selected size? stores now.

Rufus Crepe

A low top style dressed in an all over soft single layered leather, the stand-out feature is the blocked crepe sole which is glued and stitched onto the premium upper. Hand stitched details around the toe, a rear brand tag and laces made out of cuts of leather finish off the construction perfectly.

Rudy Vibram Loafer

Using the aesthetic of the timeless loafer as a foundation, Rudy is best suited when you’re in smart get-up. More of a ‘dress shoe’ style than the other options available, it’s a really smart alternative to a patent brogue or dark leather oxford. Full leather uppers sit on top of a Vibram sole, designed with both comfort and grip in mind even in the most slippery of conditions.

Winstone Crepe

Essentially a high top version of the Rufus, Winstone carries over all of the same design elements just onto a higher, ankle covering style. It’s style is very reminiscent of premium italian footwear, both simple in aesthetic with an emphasis on using the best materials possible. The crepe sole is present once again, and we currently have two iterations available. One uses the same soft beige leather as the low-top, and the other uses a deep, shiny black leather complete with full black crepe sole.

Lawson Vibram Trapper

The last style, and one of the more eccentric of the four, is the Lawson. Visually similar to more of a boat/trapper style shoe, the Lawson uses just one eyelet either side to pull the shoe together. A traditional moccassin stitch runs around the front to form the toebox, a technique used historically on native American moccasins for decades. Hardwearing Vibram has once again been used to form the midsole and outsole unit, a material designed to withstand everyday wear and tear without issue. The Lawson is available in both a smooth leather and a slightly hairy suede dependent on your preference.

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