RECAP: New Balance C-Series collection launch event

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To celebrate the arrival of the C-Series collection, New Balance hosted a launch event on Thursday evening down at the UK location of Japanese based brand Toykobike, an urban bike builder and retail space. The new range was design lead by Shugo Moritani and his Tokyo-based team alongside UK based studio Footsoldiers, with the aim to design for city riders who require a functional shoe that doesn’t compromise on style.

The Japanese theme of the evening continued with fresh sushi and Asahi beer while a short film shot around London was projected in the background showcasing the new collection. Two specially commissioned bikes were also displayed on the evening, produced to match the navy and yellow colourways of the CM600C shoe.

The CM600C takes inspiration from their popular lightweight 80’s runner the M620. Featuring a low profile design with neoprene tongue and ankle surround to give a secure fit, while still allowing the wearer to slip them on and off easily. The main upper is constructed from a tough rubberised material with reflective detailing throughout, with a natural cork footbed that absorbs moisture and draws it away from the foot. The 600C is finished off with a small hidden pocket build in the tongue to secure the laces away and prevent them getting caught in the gear mechanism.

The New Balance C-Series CM600C is now available online and in size? stores.


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