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Ever since he co-hosted the popular street culture podcast The Weekly Drop, Frank the Butcher has been an influential representative of Boston’s creative movement, bridging the gap between the fans of street culture and its creatives long before social media made it the norm.

From these bold beginnings, Frank has applied his talents as brand manager and designer for Massachusetts-based store Concepts, as well as working with some of the worlds key brands, producing some of the most popular shoe and clothing projects in the industry to date. While his love for streetwear has been a major factor throughout his career, his  love of music has never diminished, pushing him to create his very own Butcher’s Block company, producing  both music and video content featuring the likes of Easy Money, Planet Asia and The Alchemist to name just a few.

Not long after, he was appointed Creative Director for the Boston-based premium men’s retailer, Boylston Trading Company and has since pioneered a range of collaborative collections with an eclectic mix of brands. If you felt this wasn’t enough for one lifetime, Frank “The Butcher” Rivera has recently become the creative force behind Business As Usual: a premium athletic lifestyle that focuses on good clothing and clean designs, all created with the intention of providing an unparalleled fit, quality and execution.

Business As Usual will be landing online and in selected size? stores over the coming weeks.

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