The Air Max 93’s most talked about feature was its large 270-degree exposed Nike Air Unit. The Air Sole Unit contained more air and therefore provided greater protection. It was manufactured using a new process called blow moulding, which involved gas being injected through an external tube that forced plastic into the mould. The Air Max 93 was the first to have a coloured Air Unit. Meanwhile, the upper featured a sock-like fit similar to the Air Huarache.
The model was reissued in 2003. In the same year, Nike produced an Escape-influenced edition and an Air Mowabb edition, the latter of which was only available in Europe. Numerous colour ways have since been launched worldwide.