HUF Summer 2013 collection lookbook

Utilising the popular method of cinemagraph photography, where typically static images come to life with a mix of subtle and bold actions, HUF presents their summer 2013 first drop lookbook in classic style.

Shot by photographer Brian Kelley, the lookbook keeps things to the point and focuses hugely on product with underlying subculture aesthetics. From patterned footwear and button-down shirts to the more traditional graphic t-shirts and headwear, the HUF 2013 Summer range is already looking like one to keep an eye out for.