ICECREAM – Pharrell Williams & Team ICECREAM

Co-founded by N.E.R.D frontman Pharrell Williams and Nigo, the latter of ‘BAPE’ fame, ICECREAM started life in 2005 focusing on premium streetwear culture and action-sports. To celebrate the recent realisation of Pharrell’s original vision for the clothing and accessories brand, ICECREAM have officially announced the revival of its skate team, which includes Andre Beverley, Stephan Martinez, Emmet Duffy and Jamel Marshall as debut members.

The fresh restoration of ICECREAM sees the continuing push of action-sports in the community and celebrates this with a diverse skate team and exceptional apparel offering to compliment the influencing lifestyle.

Pharrell defined the latest launch: “Growing up, you see it everywhere: kids with all the talent in the world, but with very few or no opportunities. Well, these are those kids and we’re giving them that opportunity. They’ve got skill. They’ve got the personality. They’ve got a real story and ICECREAM is the platform for them to show that. It’s going to be a beautiful thing to watch them grow”

The latest collection from ICECREAM has now dropped and is available in selected size? stores and online.

http://youtu.be/ZwJmd67m6S8