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http://www.youtube.com/watch?v=SCJNPd-HYiM

Introducing the Nike Hyperdunk+. The most technologically advanced basketball shoe of all time. Thanks to the help of 4 Nike+ Pressure sensors located in key points in each shoes sole unit, the Lunar Hyperdunk+ measures how high, how hard and how quick players play each game, and delivers the information wirelessly back to the user via the Nike+ Basketball phone app. Never before has this amount of information be so easily accessible to the user.

Not only does the Nike+ Basketball app allow you to view key stats, in the ‘Showcase’ mode, a feature that allows players to record a dunk and superimpose their live data on the video, you can also share the information with friends via social media. Designed to help the user improve and set their own goals, the app also features messages & training routines from professional basketball players and coaches who provide motivation when goals are reached.

The technology doesn’t just stop there, the Hyperdunk+ also features the most advanced version of Nike Flywire, which uses high-strength cables for support and stability, and a basketball-specific Nike Lunarlon cushioning, both of which combine to improve support, durability, breathability & comfort whilst at the same time shedding all unnecessary weight.

All sounds pretty amazing right? Believe us it is! If you play basketball at whatever level, you need these shoes. When we we’re presented the technology by Nike earlier in the year we were blown away and at the same time left wondering; “imagine when they apply this kinda stuff to football boots…… Imagine being able to work out how hard you’ve kicked a ball”.

The Nike Hyperdunk+ releases on Friday 29th June from our Carnaby St store, London. To get hold of a pair you’ll have to be quick, they’re only available in very limited numbers. You’ll also need £190 and an iPhone 4S, the app isn’t set up to work on any other device yet. Although not the cheapest, the price alone suggests this is a serious bit of kit, which it is. Not only that, this kind of technological advance opens the mind to the kind of stuff Nike’s design/development team over in Beaverton, Oregon, are working on.

To see more on the shoe, check LeBron’s video below…

http://www.youtube.com/watch?v=vqTRfd0wOFU

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