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Technical running footwear is already proving to be big business so far this year with all the main players releasing product featuring the latest and greatest technology that they believe will assist and enhance the wearers performance the most. As tends to be the case when it comes to these kind of technological advances in footwear, Nike are the market leaders and that’s down to the hard work Mark Miner and his team in Beaverton, Oregon have put in to create new concepts like ‘adaptive fit’, successfully reshaping the running category industry-wide.

Following a series of high-budget marketing campaigns from Nike and the addition of Free product to their ID portfolio, allowing the customer to design their own bespoke pair of shoes, 2012 looks set to continue in the development of technical running products as more and more pick up on the benefits of technology like Free.

Young, resourceful and driven to pushing trainers to their full technical potential, Mark Miner’s work has successfully positioned Nike at the forefront of the latest sneaker boom so when we heard that our friends down-under at Sneaker Freaker had managed to bag an interview with the man behind the Free Run+ we had to take a look. In the interview Mark talks about the painstaking process of turning the simple idea of creating a shoe that moves when the wearer moves into reality as well as giving his thoughts on what’s to come…

Head over to Sneaker Freaker to see the interview in full and see our current Nike Free collection here.

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