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As the games fast approach, we’re starting to see an influx of Olympic inspired product from all the key brands and it’s not hard to see why. Be it summer or winter, the Olympics are a big deal when it comes to brand recognition and the income generated by getting your brand more recognised than the next can easily run into the millions! One brand, however, has the upper hand on the rest, adidas. As one of the official sponsors of London 2012 they have the “official” right to use the word ‘Olympic’ without even as much as a hesitation or the potential of a law suit.

adidas’ official London 2012 Olympic apparel range did start hitting the high street towards the end of last year, but it’s until now that we’ve really started to see any pieces that we like and that starts with the adidas Originals ‘Great Britain’ Pack.

Consisting of a Handball 5-Plug and two Gazelle Indoor’s, the trio are, as you’d expect, draped in GB colours and branding. The stand out shoe in the collection from our point of view has to be the navy suede Gazelle Indoor, however we’re impressed with all three individually and their use of gum sole units. The only downside we can see is the choice of blue in the Handball 5-Plug, as although it’s pretty similar to the OG colourway, we’d have preferred to see it match the navy used on the Indoor’s. That said though, if this pack is a sign of things to come then we’re expecting big things from all brands in the build up to July 27th.

The adidas Originals ‘Great Britain’ Pack will be available from size? stores and online in February (exact date TBC).

Gazelle Indoor:

Handball 5-Plug:

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