First released in 1988, Michael Jordan’s third signature shoe continued to push boundaries and maintain Nike’s streak of innovation within the world of athletic product. With Tinker Hatfield manning the helm on his first Air Jordan release, it was inevitable that something brand new would be brought to the table. After the successful introduction of visible air in his 1987 masterpiece, the Air Max 1, it was decided to begin evolving and start integrating the technology into other categories. Debuting on court inside the Air Revolution in 1988 (also designed by Tinker), the same midsole tooling was transferred over into the Air Jordan III, with more of an emphasis given to the appearance of the radical new upper. In Tinker’s original renderings for the III he even refers to his new creation as the ‘Air Jordan Revolution’, a nod to it’s predecessor.
One design cue that followed through from the II was the use of animal print. The Bruce Kilgore designed, Italian made sneaker incorporated an iguana textured leather into it’s mid-panel, in place of the Swoosh seen on the original Air Jordan I. A luxurious Elephant print made it’s way onto the III to inherit the premium feel of the product line, and has been a mainstay feature for almost all of it’s 28 year existence.
Easily one of the most celebrated original colourways from ’88, the ‘Black Cement’ returns in one of it’s closest ever retro’s to the original. This 2018 re-up see’s the lauded ‘Nike Air’ branding placed back on the heel firmly where it belongs, a request from the public that has finally been acknowledged by the brand over the course of the last couple years worth of retro releases.
The Air Jordan III OG Retro ‘Black Cement’ will be available online and in selected size? stores on Saturday 17th February, priced at £170.