size?series: Leif Podhajsky
Next in line for our size? series, art director and graphic illustrator, Leif Podhajsky. Born in Australia, Leif is now based in East London, working out of his own creative studio space. After creating artwork for Tame Impala’s seminal ‘Inner Speaker’, Podhajsky has gone on to create album sleeves for some of the most critically acclaimed artists of the past decade, including; Lykke Li, Bonobo, Grimes, The Horrors and Foals. Important to Leif, all the musicians and artists he works with create music that the illustrator both respects, and listens to. Ideally, spending a time listening to the music to work out a story and concept, so the artist can capture the albums flow and feel.
Leif’s style has been described as ‘abstract’ and ‘conceptual’ – exploring concepts of nature, his artwork references landscapes and natural phenomenon’s, all in a psychedelic, cosmic style. Podhajsky’s work draws inspiration from a plethora of references that include music and nature, as well as other artists and contemporaries. Leif Podhajsky’s art is also profoundly enlightened by human emotions such as knowledge, wisdom, harmony and love. As well as working with artists and musicians, Leif has also had his worked commissioned by fashion brands, record companies, creative agencies, publishers and other media outlets. Some of which include; Spotify, Sony Music, SOHO House, Vice, Virgin Records, Warner Records, SMART Car, Bose and Nike. Alongside all of this, Leif is also art director at the online platform ‘Visual Melt’; an archive of esoteric and contemporary culture.
For his interpretation and re-imagination of our icon, Leif has put our question mark through his cosmic filter to create an abstract illustration in his typical surrealist style – using vibrant orange and yellows to create what looks like a distorted cosmic sky, with our question mark blazing brightly and filling out the piece.