adidas Originals Gazelle GTX Launch Event Recap

Today saw the launch of our latest exclusive collection together with adidas Originals, the Gazelle GTX ‘Cities’ series, with the first rendition to kick off the pack being the esteemed red & black ‘London’. We descended on the capital to throw a party to celebrate and give you a bit of a preview of what to look forward to over the next few months.

Looking to 2017, we’ve also worked up versions inspired by the colourways and material choices found on the original Paris, Amsterdam and Milan. Keep an eye on the blog over the coming months for future release details concerning these releases.

In addition to the release, we worked closely once again with Mundial Studio to produce a limited edition magazine that chronicles the Gazelle’s effect on subcultures by talking to local personalities from each of the correlating cities in the series. These will be available as a gift with purchase with all forthcoming Gazelle GTX ‘Cities’ releases from all size? stores.

A big thanks to all those who braved the extreme cold this morning, and congratulations to those lucky first few who managed to bag one of the 50 limited edition boxes available from Carnaby Street this morning.