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ASICS Tiger GEL-Kayano Evo

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IMG_0005_1 The Iconic GEL-Kayano Evo is ready for the next generation.  The GEL-Kayano trainer, created by longtime ASICS designer Toshikazu Kayano, entered the market as a flagship shoe for “the serious high-mileage runner.” Utilising the technology available in 1993, the GEL-Kayano trainer – with its skeletal logo stripes for support, ALPHA GEL in the heel and monosock has continued to push the boundaries of technology since it was created. The tough armoured shell of stag beetles inspired this the model which has had over twenty reincarnations in the last 22-years of the sports performance version of the model. The original design has maintained in lifestyle, and become a sneaker icon. The GEL-Kayano trainer is a testament to ASICS Tiger’s commitment to technology and growth. Although the shoe still retains its trademark features such as the unique mono sock and characteristic stripe design, they have been re-imagined and remixed to reflect the changing nature of our times. The GEL-Kayano Evo steps away from its typical eye-catching details to feature a deconstructed upper with a simple mesh treatment and colour palette to project an uncomplicated yet sporty look. Launching this Friday, the GEL-Kayano Evo will be available online at 8:00am BST via direct links on our Facebook and Twitter pages and in size? stores form their respective opening times. They will be priced at £70 in UK sizes 6 - 12. IMG_0009_1IMG_0007_1IMG_0011_1IMG_0014IMG_0013_1IMG_0016  

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